How To Bring An Offline Business Online
I was trying to think of ways to promote an offline business online without having a web site and I listed some of my ideas below. I hope it gets you thinking.
If you have an offline business then you need to bring it online in order to maximize your profits.
Online marketing can work for any type of offline business. I don’t care if you are a lawyer, hair stylist, landscaper, dentist, or any other occupation, online marketing will help you make more money for your offline business.
This system works for any product or service. You don’t even need to own a web site to make this idea work for you on the web. All you need is Internet access and an email account.
Let me give you an example:
Let’s say you own a barber shop. Now this is a local business and you are probably wondering how you could ever use the Internet to get customers in the door.
Well, all you have to do is get the email addresses of your customers. Then the next time business is slow you send them all an email and you offer them a special discount of 20%-25% off the price of a hair cut. You have to let them know when the discount offer will expire (Make it good for 7 days maximum) and let them know that they will have to call you within the next 48 hours to make an appointment in order to get the discount.
This type of email promotion costs you nothing and best of all it will bring in some customers.
Here’s another example:
Let’s say you own a dry cleaning store. Every time a customer comes into your store you’ll get their email address because you are going to be emailing them discount coupons every week.
This way you will be able to keep in touch with your customers and keep your business name in front of them. Using email is cheaper than running an ad in the newspaper.
You could even take this one step further. In addition to collecting your customer’s email address, you could also collect other data from them.
Here’s another example:
Let’s say you own a collectibles store. You might have a free drawing for some type of collectible or perhaps for a $50 gift certificate.
To enter your drawing your customer fills out the entry form with their name, email address and there could be a list of collectibles listed that they would check off to indicate they have an interest in or they collect.
Now not only do you have a database of your customer’s email addresses, you also have the information as to which collectibles they are interested in and you can make targeted offers to them by way of free email.
I don’t care what kind of offline business you have. You can use the Internet to increase your profits.
I hope you have gotten some ideas on how to bring your offline business online. Just be creative and I’m sure you will make additional income and best of all, email is still free!