aWebBiz Internet Marketing Blog

I was trying to think of ways to promote an offline business online without having a web site and I listed some of my ideas below. I hope it gets you thinking. 
 
If you have an offline business then you need to bring it online in order to maximize your profits. 
 
Online marketing can work for any type of offline business. I don’t care if you are a lawyer, hair stylist, landscaper, dentist, or any other occupation, online marketing will help you make more money for your offline business. 
 
This system works for any product or service. You don’t even need to own a web site to make this idea work for you on the web. All you need is Internet access and an email account.
 
Let me give you an example:
 
Let’s say you own a barber shop. Now this is a local business and you are probably wondering how you could ever use the Internet to get customers in the door. 
 
Well, all you have to do is get the email addresses of your customers. Then the next time business is slow you send them all an email and you offer them a special discount of 20%-25% off the price of a hair cut. You have to let them know when the discount offer will expire (Make it good for 7 days maximum) and let them know that they will have to call you within the next 48 hours to make an appointment in order to get the discount. 
 
This type of email promotion costs you nothing and best of all it will bring in some customers. 
 
Here’s another example:
 
Let’s say you own a dry cleaning store.  Every time a customer comes into your store you’ll get their email address because you are going to be emailing them discount coupons every week.

This way you will be able to keep in touch with your customers and keep your business name in front of them. Using email is cheaper than running an ad in the newspaper.
 
You could even take this one step further. In addition to collecting your customer’s email address, you could also collect other data from them. 
 
Here’s another example: 
 
Let’s say you own a collectibles store. You might have a free drawing for some type of collectible or perhaps for a $50 gift certificate.

To enter your drawing your customer fills out the entry form with their name, email address and there could be a list of collectibles listed that they would check off to indicate they have an interest in or they collect. 
 
Now not only do you have a database of your customer’s email addresses, you also have the information as to which collectibles they are interested in and you can make targeted offers to them by way of free email. 
 
I don’t care what kind of offline business you have. You can use the Internet to increase your profits. 
 
I hope you have gotten some ideas on how to bring your offline business online. Just be creative and I’m sure you will make additional income and best of all, email is still free!

There are basically two kinds of company names: good ones and bad ones.

Bad names are the ones that are too common, too long, too hard to pronounce or too difficult to spell. Most of the rest are good names if they describe what your company does and the name will allow you to move vertically or horizontally within your marketplace.

When naming your company you should give it a lot of thought because you don’t want to have to change it later because you decide to sell other products or you want to enter other markets.

Here’s an example:

If the name of your business was Rockwell Beds and later on you wanted to sell office furniture then you’d probably have to change your business name. So you would have been better off naming your company Rockwell Furniture from the start.

Here’s another example:

Let’s say you wanted to start an Internet business selling software and your company name was Next Level Software. Then a few months later you decided to also sell books. Well, it looks like it’s time for another name change. A better name might have been Next Level Software & Books.

You get the idea. Don’t paint yourself into a corner when it comes to choosing a company name.

It doesn’t hurt to start your company name with the letter “a.” That way you’ll be at the top of the list in the yellow pages or any online directory you might list your company.

A common, nondescript company name like Avalon doesn’t tell me as much as a company name like Avalon Cleaning Services. It’s always a good idea to use your company name in all your marketing efforts for branding purposes. And it’s going to help if your company name describes what your company does.

Short names are often better than long names because you’ll be able to use a larger text size in all your printed advertising.

You’ll probably want to check the availability of a domain name which is the same as the company name you’re considering because sooner or later you’ll want to have a web site for your business.

And with domain names, shorter is definitely better than long. When it comes to domain names you’ll always want to get a top level .com or .org domain name and not an .info or any of the others.

Finally, you always want to check to see if the company name you choose is available, legal and protectable.

Affiliate marketing is one of the most “passive” forms of online income there is.

- No products to create.
- No customers to deal with.
- No shipping or refunds or anything.

Easy peasy. Well, once you get started it is.

The hard part has been HOW to get started.

1. Buy a web design program for $300?
2. Hire someone to create a website?
3. Set up something free that you have no control over and could be taken away any time?

eek. Not great options, until now. Jimmy D. Brown, highly successful online marketer – and fantastic mentor, has put together a course teaching how ANYONE can get started with affiliate marketing with NO experience, NO $300 website software — and build a lasting business.

He was kind enough to share an excerpt from one of the lessons of his course. Keep reading to see his teaching style. I think you’ll like it.

—–

Excerpt from Affiliatenaire
by Jimmy D. Brown

Welcome – welcome – welcome!

We are entering into some exciting times now. Today’s lesson and next week’s lesson mark the final “setup” activities.

Today we’re going to “populate” your blog with content and next week we’re going to publish the first issue of your newsletter.

Then, it’s time to…

Promote, promote, promote!

Woohoo!

So, we’re closing in on those first sales. Keep going. You’re almost ready to begin seeing some results from your efforts.

I’ve heard from quite a few members who have told me they are “finally getting somewhere” due to the step-by-step, drip-feed format we’ve been using. Trust me when I say, it’s only going to get better.

But, it does illustrate a good point: the hardest part of success in internet marketing for most people is getting out of the gate.

It’s been my experience that those who get things setup end up making money. The staggering failure rate that is reported as the “norm” primarily is a result of the lack of getting the foundational things in place.

If you quit and turn back, you’ll be stuck in the starting position once again. And off to find another “option”. One more stat in the staggering failure rate.

If – you – stick – with – this – and – follow – instructions – you – won’t – fail!

Introduction

The ultimate way to get buyers is to strategically use presell content to convert browsers into buyers. It’s time to start blogging!

Your first step is to populate your blog by posting at least five or six messages initially. That way, anyone who visits your blog in the near future will see a busy blog, which makes them more likely to return. If they visit and see just an article or two, they may assume the blog is abandoned (which means they won’t bookmark it, subscribe to the RSS feed, or visit it again).

After you’ve populated your blog, you then need to commit to a regular posting schedule. Obviously, the more you post the better. So if you can post a short article each day, that’s great. But if not, then commit to posting at least three or four times per week.

SIDEBAR: We’ll talk more about “regular” weekly blogging later. In fact, I’ll give you so many ideas for getting ready-made content and creating fresh content that you’ll have plenty of options for years to come. For now, we’re just gonna focus on populating your blog with initial content so it has some “meat” to it when people visit.