Where To Put Your Opt-In Form
Now that you have the actual writing elements down, and all the technical aspects are set up, it’s important to know exactly where you should put your opt-in form. This is how people will sign up to your list, so it needs to be compelling and easy to find.
Make The Signup Form Clearly Visible
Many people who are new to list building put their opt-in form on just one tiny area on their web page and wonder why no one is signing up. If your opt-in form is not clearly visible and without priority placement, you’re going to get very few sign-ups.
It is a much better idea to make it very visible and “above the fold.” That means that as soon as someone lands on your webpage they should be able to see your opt-in form without having to scroll down at all.
You should also make sure that your form is large enough to read and and uses contrasting colors from the rest of your site so that people’s eyes are drawn to it. Experiment with different priority placements to determine whether the form should be on the left side, right side, or front and center.
Consider Using A Pop-Up or Pop-In
There are a lot of differing opinions on using pop-ups or pop-ins with opt-in forms. If you have a pop-up on your web page, a box will come onto the screen with your opt-in form when someone visits. Some of these even darken the rest of the web page that the only thing people can really see is the opt-in form.
Keep in mind that some potential customers will find this annoying and will simply leave your page. Still, many marketers have found that it greatly increased their opt-in rates. This is something you will have to test.
Put An Opt-In Box On Every Page Of Your Site
Many people also make the mistake of only including an opt-in box on one or two pages of their web site. If list building is a large part of your business plan (and after reading this, it had better be), you need to make sure your opt-in form is on every single page of your site.
If someone lands on a page of your web site that does not contain an opt-in form, you’ve lost a potential lifetime customer.
By placing an opt-in box on every page of your site you know that everyone that lands there will have a chance to sign up. Making this simple change can dramatically increase your signups!
Put An Opt-In Box on Your Thank You Pages
If you have an information product for sale, the chances are good that some people will buy your product even if they have not already signed up to your list.
Since you don’t want to lose contact with these customers, you should make sure there is an opt-in box on your thank you (or product download) pages.
Some people force their customers to opt-in before they get their product. This is not recommended most of the time as it can really irritate people who have bought your product and just want access to it. What you might do instead is include an extra bonus for signing up – make it an offer they cannot refuse.
Offer Free Products and Put an Opt-In Box on Those Pages
One method is to offer free products that people can download in exchange for opting in. Place your opt-in form on the download page itself, or even as a requirement before they get their free product.
People absolutely love to get free items that are high quality. This will start your list out right as people will be interested in what you have to say since you gave them such great value for free.
Participate in Giveaways
There are many niches where marketers hold giveaway events. This is pretty much a one-stop shop where people in your niche can grab free offers that they are interested in. People will sign up for your list in return for getting your free product.
Putting your opt-in box on one of these giveaway websites is another way to get increased exposure to those who might not have otherwise seen what you have to offer.
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