aWebBiz Internet Marketing Blog

One of the most important article marketing tips you can follow is to focus on your author’s resource box. This is your “take” for your site, whereas the actual article body is your “give” to the directory.

Your author’s resource box should contain a compelling reason for people to continue on to your website. You may talk a little about yourself, but it really has to be more about the reader and what he/she wants.

For example, if your website is offering a solution for people who want to make money online, you want to give them a reason to visit. Clearly, you need to let them know that you have the answer they are looking for in order to get them to visit your website.

A huge part of crafting a great resource box is including one or more links to your website. Different directories have different rules about this, but the standard is to allow you to include two links. You want to surround these links in what is called “anchor text.” This is simply a way for you to name the link to let the search engines know exactly what your site is about.

Here is an example of anchor text:
If you want the search engines to know your site is about Internet Marketing  you would type:

<a href=http://awebbiz.com>Internet marketing</a>

This would help boost your rankings for the keyword “Internet marketing.”

There are many article directories, but not all of them are worth your time.

Since you’re trying to get traffic to your website, you want to find the very best ones. It can be hard to choose since the search engine’s “love” for these directories seems to change all the time. Still, there are a few that you can always count on.

These include:

• www.EzineArticles.com
• www.GoArticles.com
• www.ArticleCity.com
• www.AssociatedContent.com
• www.IdeaMarketers.com
• www.Buzzle.com
• www.ArticleManiac.com
• www.Article-Idea.com
• www.Amazines.com
• www.WebArticles.com
• www.ArticleDashboard.com
• www.ArticlesBase.com

If you open an account at these different directories and start a regular submission schedule, you’ll find that you start getting visitors to your website.

Since these are people who are looking for exactly what you’re offering, your conversions should be great as well.

There are many people who think that in order to rank highly in search engines, they need to stuff their keyword in their article an excessive amount of times. This is definitely not the best way to attract readers or get traffic to your website.

The search engines are also getting smarter and they know when you’re trying to game them.

It is much better to weave your keywords in more naturally. This will serve both the search engines and your readers. There is no set keyword density that works well, but many experts suggest you stick to around 2 to 5%. That means for every hundred words you would include the keyword about 2 to 5 times.

Remember — the search engines can tell if you’re trying to stuff your keyword in your article. Their main goal is to provide a good user experience for people who use their search engine, and your main goal is to get people to your website.

It makes sense, then, that you would strive to provide good content that the search engines will like and that people find useful when they visit your website.