Advanced Copywriting Techniques
Now that you thought about the basics of creating autoresponder messages, building relationships, and making money, it’s time to consider advanced copywriting techniques. While you’re not writing full-length sales letters, a lot of the techniques still apply.
Applying these time-proven methods can increase your profits substantially. These are very powerful, so make sure you always use these techniques ethically and responsible.
Create Scarcity
One of the ways to make money as quickly as possible is to create scarcity when you present an offer. People have very busy lives and will put off making a purchase until later — often forgetting in the process. If you create a sense of scarcity, they will be a lot more likely to make a purchase immediately rather than waiting.
There are many different ways do this.
Only allow a certain number of a product to be sold.
If you’re an affiliate, you can limit the number of bonuses that you are presenting with that offer.
Offer a product at a very low price to begin with, with the price rising at a point in the near future.
People don’t like to feel like they are missing out, so scarcity tactics work very well. Be sure you are always truthful about this scarcity, though. If you aren’t, it can make you look dishonest.
Give a Reason
Studies show that responses increase if you give a reason for taking a certain action. It doesn’t matter whether the reason for buying is a good one or not, as long as you give a reason for people to do so.
Psychology expert Cialdini notes a study where there was a line at an office where everyone was waiting for the copy machine. The researcher asked to cut ahead. The response was not very good.
However, when the researcher asked to cut ahead “because I have to make a copy” response increased substantially, simply because a reason was given.
The same thing can be applied to your copywriting. If you give a reason for people to make their purchase now, they will be a lot more likely to do so.
Use Reciprocity
If you do something nice for people, it is natural for them to want to do something nice back to you. This is one of the reasons why creating a relationship with your list can be very lucrative for you in the long run.
If you give someone a gift, they feel a sense of obligation to help you out too. In this case, it might be buying a product.
Offer Social Proof
Social proof is another amazing way to boost your sales. Nobody really likes to make the first move, in case we make the wrong one. The same can be said when people are buying an offer. They don’t want to take the risk of it being a bad buying decision.
If they see that other people have already purchased and have enjoyed the product, they will be a lot more likely to buy it themselves.
Some ways to incorporate social proof are…
• Include actual numbers when talking about results.
• Include case studies or before and after videos or pictures.
• Include some testimonials and even a picture of people who have used the product you are promoting.
You don’t have to do this within the e-mail copy itself, but you want to do it in the copy that you link to. You can even give some sales figures if you think that will boost their confidence.
Focus On Their Emotions
Many people make their purchases based on their emotions. If you feel very strongly about something, the chances are that you’ll make a purchase, right? That is why niches based on hobbies, desperate situations, and passions are so easy to make money in.
Step into your customer’s shoes to see what their emotions are, and how you can showcase your product so they feel that it will take care of their needs or fulfill their desires.
Hitting those emotional hot buttons is often what makes people purchase quickly. If you can incorporate some honest and real emotions into your emails, you’ll stand apart from the competition.
Use Contrasting Prices
People are very cost-conscious. If you are able to show a contrast in price between your product and another you can often make yours seem far more appealing.
For example, if you are selling a strategy used to eliminate stress from your life, you can compare the cost of your information product to going to a doctor to get expensive medicines.
You often put things in a different (better) light when you present them in this way.
Give People a Reason To Trust You
On of the most important things you can do is make sure people know that they can trust you — and give them a reason why they should trust you. People are very skeptical so be sure to clearly spell out why they should listen to you by telling a compelling and true story.