Why Build an Email List?
Before you start building your list, it’s important to understand why you need one.
Sure, you hear everyone saying that building a list is the “thing” to do, but if you don’t understand the reasons, you won’t be as motivated to do so.
Build Your Own Business
While there is a lot to be said for getting to the top of the search engines and advertising to promote your business, there’s nothing like having your own list. A list is something that you control at all times. You control its size, your relationship with members, and even how much money you make.
By having a list, you are building your business on solid ground.
That’s not to say that search engine traffic isn’t wonderful and you should quit advertising. However, developing a list of leads or customers can be worth much more to you in the long run when combined with both of those methods of traffic.
Understand That People Are More Likely To Buy From Those They Trust
You’ve probably noticed that it can be difficult to get new customers to buy from you. Some people simply will not buy from those they’ve never heard of and don’t have a relationship with. You will usually have to “presell” to them before they will make a purchase. This is especially true since identity theft and fraud have become more prevalent.
The good news is that people will join your list because they view it as a lower risk than making a purchase. All they need to do is hand over their e-mail address and they are “in.” This gives you the opportunity to gain their trust and build a relationship that can lead to repeat sales down the road.
Make A One-Time Customer Into A Lifetime Customer
The difference between the customers who buy from you one time and those who buy from you multiple times is oftentimes the amount of communication they receive after their initial transaction.
Even if your customer had a great experience with you, you are likely to fall to the back of their mind if they don’t hear from you for a while. If they receive follow-up emails from you, it’s an entirely different matter. You’ll be on their mind and you will likely create a lifetime customer after you consistently deliver.
I highly recommend that you implement a system of ongoing follow-up notices to your customers. If you don’t, you’ll be out of sight and out of mind. There are many other businesses out there that are vying for your customer’s attention and they’ll get the customer that you once had.
Know That It’s Easier To Sell To A Previous Customer
People are more likely to buy from someone they have bought from in the past, especially if it was a good experience. If you spend all your time chasing new customers, your profits are going to be far less than if you focus on keeping old customers happy and selling to them over and over again.
If you don’t have additional products to sell to your customers – send affiliate promotions for complementary products.
Use List Building To Grow Your Income
There are so many different ways that having a list can add to your bottom line. We’ve already discussed that previous customers are more likely to buy from you, but that’s not where it stops.
When you have a list, you can get people to look at your special offers and new products whenever you’d like. All it takes is a simple e-mail and you can literally pull in cash on demand.
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