aWebBiz Internet Marketing Blog

One of the most important article marketing tips you can follow is to focus on your author’s resource box. This is your “take” for your site, whereas the actual article body is your “give” to the directory.

Your author’s resource box should contain a compelling reason for people to continue on to your website. You may talk a little about yourself, but it really has to be more about the reader and what he/she wants.

For example, if your website is offering a solution for people who want to make money online, you want to give them a reason to visit. Clearly, you need to let them know that you have the answer they are looking for in order to get them to visit your website.

A huge part of crafting a great resource box is including one or more links to your website. Different directories have different rules about this, but the standard is to allow you to include two links. You want to surround these links in what is called “anchor text.” This is simply a way for you to name the link to let the search engines know exactly what your site is about.

Here is an example of anchor text:
If you want the search engines to know your site is about Internet marketing you would type:

<a href=http://awebbiz.com>Internet marketing</a>

This would help boost your rankings for the keyword “Internet marketing.”

By Barry Stein

One of the most important things you can do to make sure your articles do well is keyword research.

Since people use keywords to search for information in the search engines like Google, you’ll want to target appropriate keywords if you wish to show up at the top of the results pages.

You can find relevant keywords in many different ways, but the easiest way is to use Word Tracker’s research tool.

You can find it at: www.freekeywords.wordtracker.com

Simply type in a keyword for your website and Word Tracker will give you many keyword ideas.

Example: If you’ve got a website about pet recipes, you would enter terms like “cooking pet food”, “homemade pet food”, “natural pet food’, “cook dog food”, etc.

Try to use keyword phrase that conatain two or three words. Single keywords are too broad and too general.

Word Tracker also gives you the numbers that tell you how often people search for each term. That way you know the keywords you’re targeting are worth your efforts.

Another important piece of the puzzle is figuring out how much competition there is for each keyword. If you are targeting words that have too much competition it’s going to be harder for you to reach the top of the search engine results pages.

Don’t worry about that happening, because it’s easy to figure out how much competition there is.

Simply go to Google and type in your keyword surrounded by quote marks. The results that pop up are the other sites that are specifically targeting that term.

Example: When I search for “Pet recipes” I see there are 184,000 web pages that are listed for that term. I would say that any keyword term that has less than one million pages in a Google search results is a worthwhile targeting.

Now that you have these keywords you can use them to give you a basis for your articles.

It’s easiest to choose one keyword phrase per article and focus the topic around that keyword phrase.

And remember to put the same keyword term in your title as well.

____________________

Barry Stein is the owner of aWebBiz.com where he offers cutting-edge tips on all aspects of business and a Free Newsletter on Internet Marketing.  To find more advice, tools and resources to help you succeed in your business, visit: www.aWebBiz.com

You have permission to publish this article electronically, in print, in your e-book or on your web site, free of charge, as long as the author bylines are included with an active hyperlink to the aWebBiz.com web site.

By Barry Stein

Article marketing is one of the best ways to generate traffic to your website.

Here’s how it works.

1. You write an article.
2. You submit it to article directories.
3. Web publishers (website owners & bloggers) grab your article from the article databases and use your article on their sites free of charge.
4. Inside your article, at the end, you include a resource box that contains a link to your website. When the article is published, that portion must tag along and be published, too.

Your link tags along with your article and you get FREE advertising.

Want an example?

http://ezinearticles.com/?17-Ways-To-Determine-If-A-Beanie-Baby-Is-Counterfeit&id=13850

This is the link to one of my articles.

You see at the end? It says…

Barry Stein has been a Beanie Baby dealer since 1997. You can visit his website at www.BarrysBeanies.com, where he sells Beanie Babies retail and wholesale.

That would be an example of an author bio.

So, everyone who re-publishes my article will include the author blurb and both authors will get lots of free traffic.

There are three main ways article marketing can generate traffic for you:

1. People click your link from the article directory and end up on your website.
2. Webmasters publish your article (with your link intact) on their own site)
3. Your search engine position increases because you’ll gain more backlinks.

That makes article marketing an excellent strategy.

____________________

Barry Stein is the owner of aWebBiz.com where he offers cutting-edge tips on all aspects of business and a Free Newsletter on Internet Marketing. To find more advice, tools and resources to help you succeed in your business, visit: www.aWebBiz.com

You have permission to publish this article electronically, in print, in your e-book or on your web site, free of charge, as long as the author bylines are included with an active hyperlink to the aWebBiz.com web site.