Archive for March 2009

Creating Tag Cloud Keywords with a Free Keyword Tool

Here’s how to create tag cloud keywords for your web pages.

What’s a tag cloud?

From Wikipedia, the free encyclopedia…
 
A tag cloud is a set of related tags with corresponding weights. Typical tag clouds have between 30 and 150 tags. The weights are represented using font sizes or other visual clues. Meanwhile, histograms or pie charts are most commonly used to represent approximately a dozen different weights. Hence, tag clouds can represent many more weights, though less accurately so. Also, frequently, tag clouds are interactive: tags are hyperlinks typically allowing the user to drill down on the data.

A Cloud tag helps your visitors know what your blog is all about. It also helps with the search engines because the most important keywords are displayed on each web page.

The free tool I’m using to determine the most important keywords on my blog pages is called ABAKUS Topword. ABAKUS Topword analyzes a web page for top keywords and phrases. I use the keywords for the tag cloud and I use the top 2 keyword phrases for the categories for the page.

I ran the URL for this web page through ABAKUS Topword and here are the results:

Meta Keyword Suggestions: 
free, keyword, cloud, keywords, tag, tool, with, marketing, internet, web

I added these single keywords to the tag cloud for this web page.
 
2 Word Phrases:
tag cloud (10)
affiliate marketing (10)
internet marketing (9)
free keyword (7)
keywords with (7)
with free (7)
keyword tool (6)
marketing course (6)
marketing affiliate (6)
cloud keywords (5) 

I used these 3 keyword phrases as the categories for this web page:
affiliate marketing
internet marketing
Keyword Research

That’s all there is to quickly creating tag cloud keywords for your web site.


The REAL SECRET To Consistent Commission Checks

By Jimmy D. Brown of  “Affiliatenaire”

It’s important that you understand something about affiliate marketing from the very beginning -

        Earning affiliate income isn’t easy for the average person. 

Let’s face it, there are 50 gazillion other people out there doing the exact same thing you are doing – if you could remember what it is that you are doing. :)

So, that’s what I want to address. Here’s the mindset that I want you to remember: there are only so many customers out there. And each affiliate in the program is doing basically the same thing to try to reach them. 

That’s why you are going to be different. Got it?

Before I jump into what I consider to be the “real secret” to earning commissions with affiliate programs, let me share with you a basic concept that is going to be important to what you are going to learn today.

Here is how the average affiliate approaches promoting their affiliate link…

A) Send out a mailing. Purchase ezine ads. Get a few 
pay-per-click  keywords. Post a few links. Make a small 
profit. Get discouraged. Move on to the next affiliate 
program.

Or, if they are slightly more aggressive…

B) Send out a mailing. Purchase ezine ads. Get a few 
pay-per-click keywords.  Post a few links. Write a few 
articles. Create an eBook. Do a joint venture. Swap ads. 
And they continue promoting that same affiliate
program until they (along with a few other aggressive
affiliates) have found every potential customer on the
face of the earth. Make a decent profit. Where do I go
now? Move on to the next affiliate program.

While I certainly agree that the “slightly more aggressive” affiliate is on the right trail with their approach, it still leaves a common problem that all affiliates have…

              Finding NEW customers.

You make an affiliate sale. Great. You make another one. Great. You keep working and working and working to make another sale and another sale and another sale. Now, remember, there are a gazillion others out there trying to do the same thing. And, even if all of these other affiliates only make one or two sales each…

…that’s a LOT of customers that you WON’T be selling to!

    For example: If there are 10,000 affiliates promoting
    Product A and they all, on average, sell just 2 copies
    each, that’s 20,000 customers that are immediately
    unavailable for you to sell to.

Doesn’t matter how hard you promote and how much you do, you WILL NOT sell them a second copy of something they have already bought. Even if they love it. They won’t buy another copy.

So, here’s the “real secret.” While everyone is promoting the heck out of all of the same programs you are, you need to refine who it is that you are promoting.

***Bottom line: Start FOCUSING on those affiliate programs that offer MONTHLY commissions.

Here’s why. Let’s say you promote an absolutely awesome product by Mr. Guru that sells for $29.97. And Mr. Guru gives you 50% commission. By the time all of the processing fees are out of the way, you earn about $14.00 for a new customer.

And you’re done with that customer — it’s time to move on and find the next guy.

HOWEVER, if you promote an affiliate program that pays MONTHLY, let’s say a membership site, then here’s what you would find happens…

The membership site is $27.00 PER MONTH. You earn $13.50 per MONTH for every referral you make for as LONG AS THEY REMAIN ACTIVE! 

With the $29.97 product, you earn $14.00 for all of your efforts in finding a customer. One time commission. That’s it. Time to find another customer. With the MONTHLY service, you earn about the same commission for that same customer. Then, next month you earn that commission over again! Month after that, you’re still earning that same commission from that same customer. For each and every month that the customer continues to use the service you continue to bring in the commission without finding a new customer.

Do you see the potential here?

It makes much more sense to focus on promoting affiliate programs that bill monthly and pay commissions monthly. That way, you continue to earn profits from the…

              Same customer base!

If I am going to buy ads and purchase pay-per-click keywords and create eBooks and bust my behind to get those customers, I’d sure rather get paid every month (without doing a bit of extra work, mind you!) that to only earn a one-time commission.

 —————————————- Side Bar —————————————-
While this isn’t as good as MONTHLY income, choosing an
affiliate program that offers you LIFETIME customers is the
next best thing. For example: With some programs when you
recruit a customer, they are yours for life. If they purchase
future product releases, then YOU receive the commission as
the original referrer. It’s a good second option, but it’s not as
good as getting paid monthly!
———————————————————————————————–

So, what should you promote? Your eyes have been opened. You’ve seen the light. You realize that what you’ve just read does make sense. And you want to get paid monthly!

So, what should you promote? While you definitely need to check things out yourself and make that determination on your own, let me give you a short list of TYPES of offers that you can promote that bill monthly and award monthly commission checks.

* PLR AND RESALE RIGHTS CLUBS

* MEMBERSHIP SITES

* WEB HOSTING

* AUTORESPONDERS AND LIST MANAGEMENT TOOLS

* COACHING CLUBS

* PAID NEWSLETTERS

* SERVICES (AD TRACKING, LEGAL DOCS, MANAGEMENT, ETC.)

The important thing is for you to identify at least one really good affiliate program that offers residual income possibilities for you.

Once you find the right program to promote, it’s a matter of getting as many different people to click on your link as possible. 


15 Steps to Help You Build Your Internet Business

Here are the 15 steps you should take to build a profitable Internet business.

Step 1: Visit forums and use newsgroups that relate to your target market niche in order to find problems that people are having. You will bullet the solutions to these problems on your web site sales page.

Step 2: Get to understand the frustrations of your market niche and find solutions to their problems. Then you will either create or find the products and/or services to solve their problems.

Step 3: Learn how to write sales copy for your web site pages. It is not really that hard to do. It is just like writing a letter to a friend about something you are very passionate about. You’ll want to list many benefits. What will the product do for me?

Step 4: Learn how to write compelling headlines that shout out to your web site visitors and tells them, “WHAT’S IN IT FOR ME?” Use a headline that appeals to the reader’s self-interest and is based on reader benefits. A headline which offers something the web visitor wants and can get from you.

Step 5: State what your web site is all about in the opening headline.

Step 6: These are some of the questions your web site visitors want to know. What do I get? What will it do for me? Why should I buy your products? That’s what people want to know and that’s why they’ll read your sales copy.

Step 7: State your unique selling proposition (UPS) in your opening sentence. State what people can get from you they cannot possibly get anywhere else, and why they would be crazy not to do business with you.

Step 8: Your sales copy must be believable and be sincere, conversational which is in the present tense, second person. Keep using YOU, YOU, etc.

Step 9: Create a sense of buying urgency in your copy.

Step 10: Highlight all the benefits in your web site sales copy with bulleted points.

Step 11: Include a strong guarantee for all your products or services to allay the fears of the purchaser.

Step 12: Include a photo of yourself on your web site since this will help your visitors to relate to you and they will know they’re dealing with a real person.

Step 13: Ask for testimonials from everyone that buys your product or service. It is important to have testimonials on your web site.

Step 14: Include a phone number and contact information on the web page.

Step 15: Automate as many aspects of your business as you can.

Follow these 15 steps and you will be well on your way to having a successful Internet business.