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Affiliate Marketing Software:
Setting Up Your Own Affiliate Program (Part
Two)
By Christopher Ruane
This article is the second of my two part series on setting up your own
affiliate program. Once you are starting an affiliate program, you must manage
and keep track of it.
The key is to promote your products and services to people who NEED them.
Affiliate business is no different. You may create your own affiliate program or
you may promote other popular affiliate programs that are related to your
product or service.
The best way to manage and track is by creating your own affiliate program
website. This is where you can list all your affiliate programs.
Keeping a track of all affiliate programs in a single network is easy. You would
generally be given one username and password as well as a single interface that
controls all the programs.
However, if you have many of your own affiliate programs or you promote several
stand-alone affiliate programs from your website, the task of staying organized
becomes a bit more complex.
There are software programs available on the Internet that organize and keep
track of all data associated with affiliate programs. A typical database would
include some of the following fields:
* Program Name
* URL
* Email Address
* ID
* Password
* 1st Tier Sale
* 2nd Tier Sale
* Total commission for month
Some of the advanced software programs also provide analysis and comparison
tools. If you take the time to input data about clicks, sales, and page views,
impressions, emails sent etc. from your various campaigns and enter all of it
into the program, it will show you:
* Click to Sale Ratios
* Impression to Sale Ratios
* Amount Earned Per Impression
* Amount Earned Per Click
Keep a close watch on your activities.
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Ensure that your website is up and running. The danger in not knowing that your
site is down comes when you are running a pay per click advertising campaign.
The click costs add up whether your site is functional or not.
Check your statistics daily. This will give you a better idea of your income
trends and also highlight any area of concern such as sudden decrease in
revenue.
Be prompt in answering any queries from affiliate partners or customers,
especially when these are about your products or services.
One of the main aspects of any affiliate program is residual income. You've got
to make the most of every customer. The best way to do this is by promoting
affiliate programs that offer residual commission as well as one time sales.
Membership sites are a good way to collect residual commissions.
Track your links - guesswork is no use
Track all your affiliate links. The best way to accomplish this is by setting up
tracking software for your affiliate links. There are a number of scripts that
will do the job.
Most tracking programs typically allow you to setup tracking links for any
product you promote, telling you how many hits each product has received, and
where the hits are coming from.
It is not enough to have a few banners and classified ads if you provide an
affiliate program. You must provide as much help as possible .You should have
tested and proven endorsements, testimonials, sig files, ezine ads, and other
unique tools and techniques. You should also make yourself available to answer
any questions they may have.
You should determine what methods work best for your affiliate program or one
you might promote in a particular medium. For instance, which ezine ads work
best and in what ezine; which banner ads produce the greatest click-throughs and
from which sites or banner exchanges; and where on your website is the most
effective spot to include a testimonial.
This can only come about through active promotion and looking at results both
good and non productive. Assumptions can be tested and the results guide you.
Just hoping for the best is a recipe for disaster.
If you can sort out your payment procedures from the start, you will save
yourself an administrative headache and more to the point, keep your affiliates
happy! Or use a third party like clickbank to pay out and manage instead. Its
less flexible than your own set up to begin with but everyone gets paid without
you lifting a finger. You just pay out in fees.
This concludes my overview on starting your own affiliate program. If there is
any one thing I would recommend, it is to track everything you can so you can
refine your strategy further and increase your earnings.
Discover a simple four-step way to get bigger affiliate commissions... I'll tell
you exactly what those four steps are, and how you can apply this formula right
away.
Chris Ruane
http://www.seriousedge.com
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