aWebBiz Newsletter
"Learn the Marketing and Sales Techniques of the Business World."

February 12, 2005

Hi,

First of all, I'd like to thank all those who purchased AdSense GOLD through my affiliate link. If you did then I'd like to offer you free email consultation if you want it.

In case you missed the review for the AdSense GOLD package, here's the link again: http://awebbiz.com/adsense-gold.htm 

Because of AdSense rules, I cannot disclose my revenue or CTR (Click Through Rate) for my AdSense ads. I can tell you that since I implemented the information from AdSense GOLD that both my revenue and CTR have improved dramatically. Which means they went way up!

Here are some things to remember when using AdSense on your web pages.

* Try not to put your AdSense ads inside any type of box or give them the appearance that they are boxed.

* Your AdSense ads should look as much like text as possible. * You can adjust the colors of your AdSense ads in your AdSense management area.

* Make the headline the normal bright blue link color.

* Make the text black.

* Make the URL in the ads a light gray color.

* Always try to make the background of the AdSense ads the same color as your web pages.

* The best performing CTR AdSense ads are the large Rectangle (336x280).

Basically your web page should be set up like this:

- AdSense ads displayed on top

- Headline

- Copy

- Adsense ads displayed again at the bottom

Use this set up and you'll see a dramatic increase in your AdSense CTR and revenue.

Other than your AdSense ads and affiliate links, you should have few if any other outgoing links.

Your visitors should basically have three choices. 1. Click on your AdSense ads. 2. Click on your affiliate link. 3. Close the window.

It is your job through the placement of your AdSense ads and your copy to get visitors to do either number one or number two.

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Mini Sites

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I know some people have a hard time creating mini web sites. They just don't understand how to set them up. So I thought I would show you an example of a mini site that has a good basic layout.

This is not to say all mini sites should be set up exactly like this example since there are other set ups that will also work well. Such as having just a one page mini site with the only purpose of having people take some type of action like making a purchase or clicking through to a merchant's web site.

Here's the link : http://www.related-pages.com/discount-luggage/ 

I think there is room for improvement with the overall design of this web site, but I think the basic layout is good.

There are AdSense ads at the top of every page. I would also place the AdSense ads at the bottom of every page in order to improve the CTR and revenue.

I checked out all the links on the web site and some of them are not affiliate links. I'd make every outgoing link on the web site an affiliate link.

Again, you want to give your visitors only three choices as I listed above. The ideal system is to make money or attempt to make money through every outgoing link on your mini site. Whether it is an affiliate link or an AdSense link. In fact, if you are targeting high priced keywords with your web site copy then you'd probably want to forget about even promoting an affiliate product and just have the AdSense ads on the top and bottom of every page. You want all your visitors to leave by clicking on the AdSense ads in this type of situation.

Spend time looking at the web pages at the top of the free search results for different keyword/phrases you have an interest in. You'll be surprised at all the things you can learn by checking out many of these web sites. Find some mini sites you like and that are well designed, don't copy them, but study them to get some good ideas for your own mini sites.

I'll be starting my Internet marketing blog again. I'll be using the free WordPress, which I have installed on my web site. I'll get into more detail about the whole process on my blog, just in case you want to set up a blog on your web site.

Until next time, take care!

Best regards,

Barry Stein

Barry@awebbiz.com
http://www.awebbiz.com

It's all about business.

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